b2b marketing

With more than 350 brands surveyed and interviewed, the report enables B2B marketers to make better decisions about influencer marketing. With virtually all influencer marketing research to date focusing on B2C or the industry overall,...read more

Aligning Sales and Marketing is one of the top challenges that many CMOs face, especially since most people consider physical events to be the only viable way to generate a significant number of leads. But...read more

Hi! I’m Don Power, one of the Managing Editors at Social Media Explorer. Every week, we publish an informative and insightful newsletter and it occurred to us that not all of our blog readers are...read more

A recent study by Demand Gen Report shows 73 percent of B2B buyers have less time to devote to research than they did a year ago. Considering the breakneck pace of the business world, it’s...read more

Great content that doesn’t play by today’s rules get overlooked in lieu of content that just knows how to present itself better.

Editor’s Note: Today’s offering is a guest post from my friend and author Eric Schwartzman. He is a long-time, well-respected public relations pro, entrepreneur and thinker and is the co-author of Social Marketing To The...read more