My apologies for mum being the word on the Beam Baja Twitter Tracker project from last month. The project, which sent me to the Baja 1000 with Robby Gordon and his Monster Energy Trophy Truck where I Twittered updates from the clandestine off-road racing event, was a success. Or at least we think it was.
Our [...]

Inevitably, when several pretty girls want to go to the prom with you, the one you want doesn’t. Such is life, I guess.
Our Baja 1000 Jim Beam Twitter Tracker, which at the time of this post was still on-going, got a lot of love from a lot of people in the days leading up to [...]

Social Media Explorer isn’t just the name of my blog, but also my job title. While I threw out the suggestion to Todd Spencer, Doe Anderson’s CEO, as a joke, he cocked his head and said, “I kind of like that.” My business cards arrived a few days later and have proven to be the [...]