Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
My apologies for mum being the word on the Beam Baja Twitter Tracker project from last month. The project, which sent me to the Baja 1000 with Robby Gordon and his Monster Energy Trophy Truck where I Twittered updates from the clandestine off-road racing event, was a success. Or at least we think it was.
Our goal was to connect fans of Robby Gordon and off-road racing with (sort of) live updates from the duration of the Baja 1000, a race that typically runs 18-26 hours for the winning trucks. Run from Ensendada to Cabo San Lucas, Mexico along the Baja Peninsula, communications and race updates are usually hard to come by.
This week, we payoff the promise of exploration with an adventure, both in social media and in the traditional, travel sense, as I take to both the Checker Auto Parts 500 NASCAR race at the Phoenix International Raceway and the Baja 1000 off-road race with Robby Gordon Motorsports and Jim Beam Racing.
Buy the book!