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Has Social Data Finally Escaped the Lab?

by · August 10, 2012

Marketing mad scientists have predicted that social data will reach its potential as a business resource for years. But CMOs have been hesitant to trust that social data could help fuel business transformation at all levels.

For the impact of social media to evolve into social business, three things will need to happen. Decision makers will need to trust and absorb social data. They’ll need to act on the implications of social data. And social data will need to escape the marketing silo. A new report from The CMO Club and Bazaarvoice indicates that these three things may be happening to a much greater extent than some people think.


Insights from 11 million consumer conversations

by · March 29, 2012

Editor’s Note: This is a guest post by Tara DeMarco, who works as the Social Specialist at Bazaarvoice

In a few clicks, today’s social consumer can wield more influence, over more people, and in more ways than past consumers could ever have hoped for. The collective influence of billions of consumers interacting with people and things online leaves behind a trail of archivable, analyzable social data.

In our latest Conversation Index, Bazaarvoice analyzed over 11 million pieces of this social data to understand the people behind it. Here are some of the insights we uncovered, with tips for capitalizing on them.


Can Your Company Be Customer-Centric If Your Blog Isn’t?

by · December 4, 2010

Editor’s Note: The following is a guest post from Ian Greenleigh, the Social Media Manager for Bazaarvoice.

I’ve written a lot about what makes a corporate blog successful and why most fail miserably. Infrequent posts. Content inconsistency. Lazy editors. Buried calls-to-action. Take your pick—these mistakes are all symptomatic of impending blog disaster, but none alone are a death sentence. So what is?

The curse of company-centric content

Blogging for Cats
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