My apologies for mum being the word on the Beam Baja Twitter Tracker project from last month. The project, which sent me to the Baja 1000 with Robby Gordon and his Monster Energy Trophy Truck where I Twittered updates from the clandestine off-road racing event, was a success. Or at least we think it was.
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Twittering Success: Beam Baja Postmortem
posted by Jason Falls in December 10th, 2007
in Exploring, Social Media Measurement
Tags: Baja 1000, Beam Baja Twitter Tracker, Beam Racing, Jason Falls, measurement, Robby Gordon, Social Media, Twitter, Twitter Tracker
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Jason Falls is the director of social media for Doe-Anderson, a brand-building agency in Louisville, Ky., specializing in building brand enthusiasts. A public relations professional by trade and writer by craft, Falls is co-founder of the Social Media Club Louisville. This blog is his own, contains his opinions and observations and does not necessarily reflect those of Doe-Anderson or its clients.
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