There’s a little diner on the block down from my office called Boomers. It’s a quaint little place run by a couple older than me (as opposed to older couple), John and Carole Taylor. The restaurant has decent food, decent prices and a good location but so do a dozen or so places within walking distance. Yet Boomers is distinctive for two primary reasons, both of which have everything to do with social media despite the fact the only time the word Internet has been used there is probably to describe the place where the cook’s hair is.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.




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