The next time your boss, client or co-worker says, “How do we build a community?” answer them with this:
Invite someone to it.
Ben Thomas, creator of under-the-radar but useful tools like SalaryScout and LeadVine, was listening to London Geek Dinner podcasts one night and caught some inspiration from Lloyd Davis, founder of the Tuttle Club in the United Kingdom. He had an idea to build a community around technology in Louisville, Ky. Ben knew a few folks in town in the developer/programmer community. He also had some friends who were starting to get into this blogging and social media thing. It was the summer of 2006.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.




Buy the book!