I received an email not too long ago from a professional colleague. It was a private email asking me to do them a favor. It was written rather tersely and almost demanded that I adhere to their request. The more I thought about it, the more it saddened me that their outward persona via their blog, Twitter channel and so on was upstanding and respectable, but just a ruse to disguise someone so manipulative and greedy.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.





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