The Social Media Echo Chamber clamors that as business owners, we need to embrace the new media, be transparent, join the conversation and engage with our customers. That sure does have a smooth and flowery pitch. Accordingly, that is how it works for your business. Launch a Facebook Fan Page, a Twitter account, a blog and let the customer engagement begin. Your over-satisfied and happy customers will flock to your digital pasture with stimulating and fulfilling “engagement.”
Not So Fast With That Advice
Mitch Joel’s Best Practices in Social Media Marketing Writing Project found its way to my inbox from Mike Keliher, a frequent commentor and digital friend. Yes, it’s a meme and no, I don’t particularly like memes, but this one is certainly a useful one. Since Mike asked, I thought it best to respond with a best practice in social media marketing. Keep in mind Joel asked that each person who participates pick one, several folks have gone ahead of me with great best practice ideas and, well, I enjoy bringing something different to the table.