Posts tagged as:

best practices social media marketing

What Zappos Insights Can Teach Us About Social Media Values

by · November 17, 2011

Do you still have people in your company who are scared of letting employees tweet? Is social media still viewed as a “risky” venture? Are you terrified of what an employee might say on a social media channel? There is no shame in admitting that social media can open a huge door to embarrassment and even risk for a company, if it is placed in the wrong hands. Getting comfortable with letting our guard down is a process that doesn’t happen overnight and that journey can take longer than many of us would like.

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Is your Agency Social? You better find out soon!

by · April 1, 2011

I recently conducted an interesting test. I was interested in finding a public relations firm that really “got” social and could help integrate some social media and PR strategies.

So, I sent a tweet. It was something to the affect of…”Does anyone know of any good PR firms that really get social? #PR #socialPR #publicrelations”

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Online Customer Engagement is a Myth

by · September 10, 2010

The Social Media Echo Chamber clamors that as business owners, we need to embrace the new media, be transparent, join the conversation and engage with our customers. That sure does have a smooth and flowery pitch. Accordingly, that is how it works for your business. Launch a Facebook Fan Page, a Twitter account, a blog and let the customer engagement begin. Your over-satisfied and happy customers will flock to your digital pasture with stimulating and fulfilling “engagement.”

Not So Fast With That Advice

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Best Practices In Social Media Marketing: Embrace Your Audience

by · September 2, 2008

Mitch Joel’s Best Practices in Social Media Marketing Writing Project found its way to my inbox from Mike Keliher, a frequent commentor and digital friend. Yes, it’s a meme and no, I don’t particularly like memes, but this one is certainly a useful one. Since Mike asked, I thought it best to respond with a best practice in social media marketing. Keep in mind Joel asked that each person who participates pick one, several folks have gone ahead of me with great best practice ideas and, well, I enjoy bringing something different to the table.

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