Posts tagged as:

best practices

10 Promotional Mistakes Of New Bloggers

December 5, 2008 · Comments

In preparation for Wednesday’s Social Media Club Chicago speaking engagement, I asked the prospective attendees via the Facebook Event Page Wall if there were any questions they wanted me to prepare to answer at the event. Fausto Fernós was the only real respondent, but he asked a great question:

“What are the ten common mistakes bloggers make when getting people interested in their blog?”

At first I could only come up with three or four, but thought more about it and did come up with 10 (okay nine, but I through threw number 10 in for fun). Here’s the list of what to avoid as a new blogger, corporate, independent or otherwise:

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Research Shows Brands Should Focus On Trust, Conversation

October 24, 2008

Brand managers and marketers everywhere are trying to get a grasp on social media, social networking and the social revolution. In the survival of the fittest world of advertising, “fit” now means connected, and not as in, “having an online presence,” but as in, “with consumers in their social world on-line and off-.”
But because the [...]

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Social Media For Small Business: Martell Home Builders

October 20, 2008

As promised last week, we’re going to start taking a deeper look into some small business case studies of social media to illustrate how sound strategy, an understanding of the social web and not a whole lot of investment can make measurable differences for regular, old brick and mortar places down the block. This week, [...]

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Social Media For Small Business

October 13, 2008

Tomorrow I have the pleasure of presenting as part of the Master’s of Business Online one day boot camp in Indianapolis. The title of my presentation is technically, “Social Media Strategies: Marketing in a Web 2.0 world,” and will address a popular question from business owners and executives: I know what social media is. How [...]

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Facebook Group And Brand Page Best Practices

October 6, 2008

Facebook is an easy place to engage a group of people around your brand. The social tools, group functionality and free brand pages give companies, clubs and organizations an unprecedented level of access to a group of interested consumers. The easy advertising tools also allow businesses to promote themselves to the 100 million (or thereabouts) [...]

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