Posts tagged as:

best practices

Why SEO Would Matter Even If Search Engines Stopped Running

by Andrew Hanelly · February 1, 2011

“Isn’t SEO just gaming the search engines?”

If you’ve ever had to make the case for SEO, this Molotov cocktail of cynicism has likely been lobbed your way.

“But good content doesn’t need an SEO strategy.”

Right. It doesn’t. And horses don’t need saddles. But things go a heck of a lot smoother if you have one.

“SEO is just a temporary solution; the way technology changes it’ll be obsolete in a few years anyway.”

Yes, you’re probably right. And this whole Internet fad is probably on its last legs, too.

But I’m not here to make counterarguments to SEO cynics. Because the larger argument is this: Even if Google folded, Bing disappeared, and Yahoo went back to being just another name for crazy, SEO would still matter.

Why? Because the practice of SEO will make your website better, stronger, and easier to use, even if the search engines stopped crawling. Think about it:

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21 comments

10 Promotional Mistakes Of New Bloggers

by Jason Falls · December 5, 2008

In preparation for Wednesday’s Social Media Club Chicago speaking engagement, I asked the prospective attendees via the Facebook Event Page Wall if there were any questions they wanted me to prepare to answer at the event. Fausto Fernós was the only real respondent, but he asked a great question:

“What are the ten common mistakes bloggers make when getting people interested in their blog?”

At first I could only come up with three or four, but thought more about it and did come up with 10 (okay nine, but I through threw number 10 in for fun). Here’s the list of what to avoid as a new blogger, corporate, independent or otherwise:

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268 comments

Research Shows Brands Should Focus On Trust, Conversation

by Jason Falls · October 24, 2008

Brand managers and marketers everywhere are trying to get a grasp on social media, social networking and the social revolution. In the survival of the fittest world of advertising, “fit” now means connected, and not as in, “having an online presence,” but as in, “with consumers in their social world on-line and off-.”

But because the social web is so new, very little qualitative and quantitative research exists that give marketers and brand managers the numeric back-up they need to make decisions. Sure, eMarketer.com kicks ass, and several other companies do good work with small samples and good publicity, but the simple fact remains that because the landscape is new and changes so rapidly, we haven’t quite solved the puzzle of the social web and what it means, or costs, to be involved here.

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6 comments

Social Media For Small Business: Martell Home Builders

by Jason Falls · October 20, 2008

As promised last week, we’re going to start taking a deeper look into some small business case studies of social media to illustrate how sound strategy, an understanding of the social web and not a whole lot of investment can make measurable differences for regular, old brick and mortar places down the block. This week, we head north of the border to learn more about Martell Home Builders in Moncton, New Brunswick, Canada.

The first thing that hits you about Martell is their URL — http://www.themartellexperience.com. And, that, in essence, captures what Martell is about. Hiring them to build your house gives you an experience. Watch this:

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60 comments

Social Media For Small Business

by Jason Falls · October 13, 2008

Tomorrow I have the pleasure of presenting as part of the Master’s of Business Online one day boot camp in Indianapolis. The title of my presentation is technically, “Social Media Strategies: Marketing in a Web 2.0 world,” and will address a popular question from business owners and executives: I know what social media is. How does it make sense for my business?

In preparation for the talk, I wanted to make sure I had some excellent small business case studies to present. As usual, I turned to my Twitter community for some R&D, posting this invitation:

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50 comments

Facebook Group And Brand Page Best Practices

by Jason Falls · October 6, 2008

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Facebook is an easy place to engage a group of people around your brand. The social tools, group functionality and free brand pages give companies, clubs and organizations an unprecedented level of access to a group of interested consumers. The easy advertising tools also allow businesses to promote themselves to the 100 million (or thereabouts) users on the social network, not to mention the social advertising that takes place when someone joins your group or becomes a fan.

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