Posts tagged as:

blog advertising

Why Big Brands Won’t Advertise On Your Blog

by Jason Falls · May 25, 2011

Today at BlogWorld & New Media Expo, I’m giving a talk on brands and blogs. More specifically, I’m hoping to help bloggers understand the world of marketing a bit more so they can better serve their audience and their own interests by knowing the differences between public relations, advertising, media buying and how they sometimes work together … and sometimes don’t. The end result, I hope, is that bloggers have a stronger understanding of why asking a public relations professional to buy an ad is misdirected, or why asking a big brand’s marketing manager to buy an ad is too.

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What Bloggers Should Know About PR And Advertising

by Jason Falls · March 15, 2010

I was dumbfounded when I read a recent New York Times article about mommy bloggers that indicated a conference session topic at an event called Bloggy Bootcamp was how to let public relations firms know you don’t work for free. A few months ago, I reached out to a prominent mommy blogger on Twitter to let her know that I had a client whose products she might be interested in – not a pitch, just a light toss that indicated I may pitch her down the road. She responded by saying, “I’ll be happy to work with your client. My fee is $125 per hour.” I was stunned.

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Blogging Networks Offer Monetization Hope, Advertiser Advantage

by Jason Falls · March 20, 2008

There exists a bit of a strange symbiosis between bloggers and blogging networks in social media these days. Many bloggers are moving toward the economy of free, leaving advertisements off their blogs, positioning themselves as thought leaders and funneling resulting inquiries to their main line of business. Several bloggers are vehemently anti-advertising. Yet many of those very same would love to be associated with a blog network. For those authors not only have the advantage of built-in networks of affiliate site traffic, but those bloggers are normally getting paid.

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Is Advertising A Blog Appropriate?

by Jason Falls · December 27, 2007

Working at an advertising agency, I have the good fortune of seeing the work of incredibly creative people on a regular basis. Unfortunately, the vast majority of what I see is never viewed by the public, or even the client for that matter. A good bit of what advertising creatives do gets left in file 13. (“Creatives” is agency speak for art directors, designers and copywriters.) Only a handful of concepts and campaigns that meet the client’s needs and expectations, or do a particularly outstanding job of communicating on their behalf are taken to the client for review. The rest, some pretty damn good work, is discarded.

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