Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
Someone asked me a question about blog commenting recently that I thought peculiar. It’s a question that many brands, marketers and public relations folks have asked, for sure. But for whatever reason, the question just seemed odd to me. The person asked:
“What is the best way for a corporation to comment on a blog without seeming to promote their products?”
The root of the question is the company’s desire to not be spammy with their blog comment activities online. I’m thrilled marketers are asking that question. But it still seems peculiar to me. Maybe my perspective is a bit different, but here’s how I answered:
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Blogging is Good — In Moderation
by Ike Pigott · March 25, 2011
After years of hearing about these “blog” things, you finally broke down and got a new website for your company. And you discovered that your site was actually a “blog” cleverly disguised as a site … one that you could edit and update without having to pay additional fees to your designer.
You wrote articles and essays designed to appeal to your clients, and after a few weeks a trickle of comments came in.
Those early comments are so important — there’s nothing quite like the validation from outsiders who confirm that you’re having an impact. Why risk running off those commenters by putting them through moderation?