One thing I’ve been focusing on lately is new blog development. I’m a big fan of ensuring those who count on me for social media counsel have a mechanism to distribute content, whether it be via a standard corporate blog or even a news release-type content system managed by a blog engine.
So you (or your boss/client) want to start a blog. You can just whip something up at Blogger.com or Wordpress.com and there you have it, right? Well, yes, but just going through the motions and having a place to jot your daily notions isn’t all there is to building a business blog. You wouldn’t just take out an ad before you had a message and some images to go in it would you? You wouldn’t book yourself to speak at a luncheon without having notes or a speech prepared.
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