Adding context to one’s web browsing or reading experience is as old as the web itself. The easiest activation of context is the hyperlink. If you want to know more about, say, Bruce Springsteen, and the author of the article takes the time to add a hyperlink to the Bruce Springsteen bio on Wikipedia, as I did here, the article offers more context and, thus, a more enriching experience.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.





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