Working at an advertising agency, I have the good fortune of seeing the work of incredibly creative people on a regular basis. Unfortunately, the vast majority of what I see is never viewed by the public, or even the client for that matter. A good bit of what advertising creatives do gets left in file 13. (“Creatives” is agency speak for art directors, designers and copywriters.) Only a handful of concepts and campaigns that meet the client’s needs and expectations, or do a particularly outstanding job of communicating on their behalf are taken to the client for review. The rest, some pretty damn good work, is discarded.