Posts tagged as:

blog

In Social Media, The Fine Line Between Nimble And Fickle

by Ilana Rabinowitz · February 9, 2012

A study by The Center For Marketing Research declared, “blogging declines as new media rules.” Based on results of a survey sent to the Inc 500, the article states, “there is clearly a shift in how these nimble companies are communicating.”

If it is true that blogging is on the decline, then I’d say these companies are more fickle than nimble. Throwing over — or not starting a blog because it’s easier to use Facebook, Twitter or Pinterest is short-sighted and risky. A blog may be an “old” form of social media but it has five benefits that the newer platforms can’t touch.

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4 comments

What Role Do You Want Social Media to Play in Politics?

by Nichole Kelly · August 5, 2011

Last Friday Mashable reported that President Barack Obama’s recent #compromise campaign actually cost him over 36,000 followers. Was it an example of how “not” to use social media to move a political agenda or was it a great example of how to spark conversation amongst constituents? I’m sure that’s going to be an open debate for awhile. While we consider the thought of whether Obama and his social media team made the right decision with the campaign, it opens an even bigger question. What is social media’s role in politics? Where do we want to see social media in the political conversation?

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13 comments

That Website Ain’t Gonna Visit Itself

by Andrew Hanelly · June 28, 2011

If you build it, they will, well, probably go somewhere else.

Your target audience probably doesn’t share the same level of enthusiasm that you have toward your new website/redesign/mobile app/digital venture. More than likely, they won’t even notice. They’ll go about visiting their normal destinations online; checking Facebook, maybe Twitter, and dipping into their pool of RSS subscriptions.

But your target audience almost definitely won’t just come to your website because it happens to be there.

Launching your endeavor is a big first step. But it’s just the beginning of a long, long marathon.

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69 comments

What Can You Expect From Your Corporate Blog?

by Ilana Rabinowitz · March 24, 2011

The first rule of measurement is know your objectives so you know what to measure.  That said, it’s a challenge to decide on objectives for a blog when you don’t know what the possibilities are.  At Lion Brand Yarn Company, we outlined objectives before we launched our blog in 2008, but what we discovered was that we would benefit in ways that we did not imagine.

Of all forms of social media, blogging can be the most time intensive. It is also a tool that requires a sustained, long-term effort. But therein lies the power of this tool. Developing a rich bank of content that serves our audience has been an important asset to our company. Here are five benefits of blogging that we have enjoyed:

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18 comments

Blog Commenting as a Powerful Marketing Strategy

by Jason Falls · March 19, 2011

Editor’s Note: This is a guest post by David Murton. See more details on him below.

Many savvy blog and website owners are now understanding how blog commenting can serve as a powerful marketing strategy. By posting insightful, valuable comments on blog articles related to your own niche, you can drive traffic to your site and increase its authoritativeness within your industry.

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94 comments

Empowering Your Employees May Solve Your Content Problems

by Eric Brown · March 1, 2011

If you believe the directional flow of marketing has changed and you conclude you really do need to create branded media for your small to medium business, do you know where do you start? The task can seem pretty overwhelming. Is it a blog post, a video, a tweet, a Facebook post? The list seems endless, right?

Consensus is that you need a digital marketing strategy as you approach branded media, which is true. Expanding your digital footprint doesn’t happen without a plan and consistent action. But you also need to start to think differently about what your employees are doing each day.

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25 comments

Persistence: The Key to Social Media Strategy

by David Finch · April 3, 2009

“After deciding on a course of action, stick to it. This gives your plan the strength of consistency of action.” Gerald Michaelson – Sun Tzu for Success

David Finch

David Finch

In my recent post, “How to Embrace the Process of Social Media” I communicated my ideas, “that the implementation of a social media strategy is a process more then just one or two events.” The engine that keeps that process moving forward is the discipline of being persistent.

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116 comments

The Beginners Guide To Promoting Your Blog

by Jason Falls · November 24, 2008

A friend of mine is a very well-read, successful blogger. His personal narratives, short stories and semi-autobiographical fiction normally collect dozens of comments, sometimes well over 100, and spark lots of interesting exchanges between his readers. He’s built his audience steadily, over the course of a couple of years, and by all measures of blogging success, sans monetization, he probably holds the status of “legendary.”

But his blog is on MySpace.

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209 comments

Blog Productivity Tools I Use

by Jason Falls · March 22, 2008

[flickr align="right" alt="Jason Falls blogging"]photo:2325051306 [(small)][/flickr]I’ve finally upgraded to Microsoft Office 2007 on my home machine. Its blog compatibility makes composing and posting quick and simple, though I still post as a draft and go to WordPress to fix little things. It’s not perfect, but it makes blogging better. While I normally don’t post things on the weekends, the new software gave me the idea of throwing out some tools I use to blog to give you some ideas if you’re looking to streamline your blogging activity.

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