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Think Customers, Be Brave, Succeed In Social Media

by Jason Falls · February 27, 2008

Rupp Arena is a geographic and social icon in the state of Kentucky. Not only is it home to the University of Kentucky’s men’s basketball team, arguably the most worshiped group of 13 or so dudes this side of Gethsemane, but it’s where wide-eyed young hillbillies catch little glimpses of the big, wide world by attending concerts.(I was 7^th row, center for George Michael’s “Faith” tour and am only ashamed to admit it because my sophomore English teacher was three rows ahead of me and threw her bra on stage.)

Imagine my surprise Monday night when this little number hit my inbox:

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Overcoming The Corporate Fear Of Blogging

by Jason Falls · January 16, 2008

An executive of an organization looked me dead in the eye recently and said, “I am not comfortable with what people are saying about my product on the Internet. How do I stop them?”

The readers in tune with the world of social media probably just got a chuckle, but it’s no laughing matter. It isn’t a laughing matter because the vast majority of marketing and communications decision-makers would say the same thing and be dead serious. For those people, here’s your answer: You can’t.

8 comments

RSS Feeds: Who Are Your Must Reads?

by Jason Falls · December 14, 2007

I’ve popped a question on Twitter a couple of times this week asking folks for suggestions on organizing my RSS feeds. My current list includes 305 feeds and has become an overwhelming challenge from a time management standpoint. While there were some great suggestions, links and advice shared, I decided to try and solve the problem in my brain, which is always scary.

Wednesday night I decided my brain wasn’t big enough to handle this, but I needed to be more specific about the issue, so I asked my Twitter crowd a version of this, which I am now asking all of you:

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How To Improve Blogs In 4 Easy Steps

by Jason Falls · November 16, 2007

When I was eight I wrote an essay, certainly for some fascist language arts teacher, which I began with the phrase, “I was born at an early age â€¦” I thought it witty. She thought it C-level work, the grade not professional rank, and it’s a good thing, too. If I’d gotten praise for my smart-aleck-ness early on, it may not have developed into a full-blown case of smart-assism, something of which I’m very proud.

It was then I knew I wanted to write for a living. While I wasn’t sure exactly what I would write or for whom, or even if it would be any good, crafting wordiness into indecipherable babble would be a major part of my life’s calling.