Last month I was asked to speak at the Modern Media Man (M3) Summit, an event that was probably the first male-centric blogging and social media conference. When I was first asked to give a talk for what I thought of as BlogHer for men, I was specifically asked to talk about the role of blogs and bloggers in relation to brands and companies, to help educate bloggers in attendance about the world of brands, marketing and public relations and help bridge the gap between that world and that of bloggers who may or may not want to interact with companies.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.






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