Posts tagged as:

blogger programs

Don’t Bite the Brand That Feeds You

by · March 26, 2013

There’s been a bit of a kerfuffle in the parenting/lifestyle blogosphere this past weekend, related to a brand’s blogger outreach program. The brand in question is KFC, and (from what I understand, as I wasn’t there) they invited a number of bloggers to an in-person event, with their children, to learn about KFC’s new kids meals.

I’ll disclose up front that I don’t ever eat at KFC because I’m sensitive to MSG and they put it in much of their food. This fact generally puts me in the category of people who think that KFC is unhealthy: if it makes me sick, it must be unhealthy.

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The Influencer Continuum Model for Influencer Engagement

by · November 7, 2012

I’m a huge advocate for blogger programs and blogger engagement.  Those of you who have read me here at SME for a while know that I’m on a bit of a personal mission to improve outreach methods by PR and marketing people, and also help bloggers to work more effectively with marketers.  Good blogger programs are really a win-win for everyone, if true to both brand and blogger missions, and executed well.

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