Posts tagged as:

blogger relations

Targeting Influencers: A Case Study With Chevy Volt

March 17, 2010 · Comments

I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I’m not succumbing to the power of a good pitch. The car is cool and there’s a fun video below featuring Robert Scoble and Guy Kawasaki that will show you some of that. I want to share the influencer outreach approach they’re using as an example of good PR and interaction with the social media space.

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What Bloggers Should Know About PR And Advertising

March 15, 2010

I was dumbfounded when I read a recent New York Times article about mommy bloggers that indicated a conference session topic at an event called Bloggy Bootcamp was how to let public relations firms know you don’t work for free. A few months ago, I reached out to a prominent mommy blogger on Twitter to [...]

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Kentucky Political Official Proves Government Needs Social Media Counsel

August 15, 2008

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There’s a lot to like about Dick Brown. Especially if you’re a professional communicator. Brown is the Executive Director of Communications and Public Outreach for the Commonwealth of Kentucky’s Public Protection Cabinet, the Energy and Environment Cabinet and the Labor Cabinet. He has been in the communications business for 40 years as [...]

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Bridging The Gap Between PR And Media

July 22, 2008

Join me tomorrow afternoon as I moderate the latest in the Vocus Webinar Series with a one-hour session entitled, “The More Things Change; Bridging The Gap Between PR And Media.” The webinar begins at 2 p.m. ET/11 a.m. PT and is free to all comers. I’ll moderate a discussion with two outstanding new media journalists [...]

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There Is No Perfect Pitch, Only Perfect Pitches

July 9, 2008

Public relations can stand to learn a lot from Howard Moskowitz. The legendary experimental psychologist, whose research and work is chronicled most excellently by Malcolm Gladwell in a speech at a February 2004 TED (Technology, Entertainment, Design) Conference, essentially reinvented the consumer product goods category. His revelation essentially concluded that consumers don’t know what they [...]

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PRSA Digital Impact Afterthoughts, More Solutions

June 11, 2008

The dust has settled on the Downtown Marriott and I’m sitting at LaGuardia awaiting a late flight home. The Public Relations Society of America (PRSA) Digital Impact Conference, I’m told the first such focusing solely on the new digital media landscape by the organization, is in the books and, I think, gave attendees some things [...]

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Righting The Ship In The Public Relations Industry

June 9, 2008

Tomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,” the outstanding podcast from Neville Hobson and Shel Holtz, will put several interested parties at the table to discuss the [...]

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How Do I Get Placement On Blogs?

April 28, 2008

A fellow public relations professional posed the question: “How do I get placement on blogs?” The answer I gave was honest and to the point, but it didn’t address the a hidden problem in his approach.
[flickr style="float: left"]photo:126354515[/flickr]My answer was something along the lines of, “Pitch bloggers the way you would primary targets within traditional [...]

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