A fellow public relations professional posed the question: “How do I get placement on blogs?” The answer I gave was honest and to the point, but it didn’t address the a hidden problem in his approach.

[flickr style="float: left"]photo:126354515[/flickr]My answer was something along the lines of, “Pitch bloggers the way you would primary targets within traditional media. Do your homework. Personalize your pitch. Reach out in a manner that suggests (hopefully honestly) that you’re trying to build a relationship and provide something valuable to his or her audience. If you truly are, the blogger will respond just like the Wall Street Journal editor or nightly news correspondent would.” And while that is absolutely the way I would approach trying to “get placement” on blogs, his question beckons a tad more discussion.