Posts tagged as:

bloggers and brands

Don’t Bite the Brand That Feeds You

by · March 26, 2013

There’s been a bit of a kerfuffle in the parenting/lifestyle blogosphere this past weekend, related to a brand’s blogger outreach program. The brand in question is KFC, and (from what I understand, as I wasn’t there) they invited a number of bloggers to an in-person event, with their children, to learn about KFC’s new kids meals.

I’ll disclose up front that I don’t ever eat at KFC because I’m sensitive to MSG and they put it in much of their food. This fact generally puts me in the category of people who think that KFC is unhealthy: if it makes me sick, it must be unhealthy.

154 comments

Are They Bloggers? Or Celebrities?

by · April 20, 2012

The coolest thing has been happening lately, and it’s making me feel really special. Suddenly I know people who are in ads. And not just any ad – major, national brands. I feel like I’m brushing with celebrity – and yet, these people aren’t traditional celebrities, they’re bloggers. And they happen to be friends of mine.

38 comments

The Cautionary Tale Of Mom (And Other) Bloggers

by · October 20, 2010

Last month I was asked to speak at the Modern Media Man (M3) Summit, an event that was probably the first male-centric blogging and social media conference. When I was first asked to give a talk for what I thought of as BlogHer for men, I was specifically asked to talk about the role of blogs and bloggers in relation to brands and companies, to help educate bloggers in attendance about the world of brands, marketing and public relations and help bridge the gap between that world and that of bloggers who may or may not want to interact with companies.

67 comments