I returned from the Blissdom blogger conference about 10 days ago and am off to Dad 2.0 Summit this week. There’s a lot of blogger love happening out there, and it’s wonderful to be in the middle of it, helping to connect brands and bloggers in creative and fruitful ways.
Lately, though, I’ve been coming home from parenting/lifestyle blogger conferences both inspired and dismayed. There are some really cool ways in which brands are engaging with these bloggers, and some of those efforts come through at blogger conferences. For example, at Blissdom, ConAgra launched their Child Hunger Ends Here campaign, encouraging bloggers to add the hashtag #childhunger to their tweets to donate one meal per tweet sent during the conference. The hashtag was flying and 20,000 meals were donated, with ConAgra matching to get to a total of 40,000 meals. Bloggers for a cause … I love it.
A small diner in the northeast had a popular dish and an owner who could have easily been elected mayor if he wasn’t obsessed with making people smile with their mouths full.
Over the years, he’d perfected his clam chowder recipe – focusing on finding the best ingredients and carefully preparing each bowl by hand – and the locals thanked him with their dollars and their loyalty. Word spread about the famous clam chowder and people would drive dozens of miles out of their way just to get a bowl on a cold winter day.
Image via Wikipedia
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