Bloggers

10 Better Ideas Than Looking at a Top 10 List for Advice

by Andrew Hanelly · January 10, 2012

Top 10 lists are like new year’s resolutions. They seem great at first, but they quickly make you feel bored, hopeless, and like you’ve wasted your time.

And that’s usually because they are filled with things you know you should do but can’t commit to doing. They’re too aspirational. Too shoot-for-the-moon-y.

Which is why I’ve kept this one bare-bones, tactical, and hopefully useful for you beyond the 4 days it typically takes us to crash and burn through our empty new year promises.

4 comments

The Future of Websites

by Andrew Hanelly · September 20, 2011

When you’re talking about the future it’s hard not to get carried away. The future of almost everything seems exciting. Futuristic cars, houses, and of course, websites, will seemingly be able to perform almost any function, thanks to creativity and advances in technology. So our imagination runs wild. And we sound like Dave Gelernter sounded in a 1997 BusinessWeek article, when he discussed the radical notion of ”lifestreams” — a flood of data from an individual person that shared every detail of their life.

31 comments

Bloggers Are Promotional Partners, Which Is Bad For PR

by Stephanie Schwab · August 4, 2011

I’ve been ranting for some time about the disconnect between PR and social media, and particularly between PR and blogger outreach. In the evolution of social media, somehow blogger outreach became equated with public relations’ pitching to journalists, and so for years it’s been largely the domain of PR coordinators and account executives.

That’s seems wrong. I feel that PR should not be primarily responsible for blogger outreach. And likely not for other types of social media either.

102 comments

The New Establishment

by Jason Falls · May 31, 2011

Marshall Kirkpatrick passed me in a hotel corridor in March. He was rushing into his panel at South by Southwest in Austin. I was just leaving one. He nodded and said, “Check out the site. Just broke something potentially big.” The news of Google Circles wound up being not as big a deal as, say, Watergate, but in that moment I knew we were firmly planted in a New Establishment.

10 comments

10 Things I Hate About You (As a Blogger)

by Andrew Hanelly · May 17, 2011

You broke my heart. So you leave me no choice: I have to break up with you.

Don’t get me wrong; it was fun while it lasted. You were always making me smile with your clever headlines and funny captions. And I’ll never forget all the times you thoughtfully gave me advice.

I thought we were a match made in heaven. I thought we’d be together forever. But you ruined everything. You took advantage of me. You weren’t faithful. You shattered my heart.

And now I have to dump you.

38 comments

Want Infinite Blog Post Ideas?

by Andrew Hanelly · March 15, 2011

I saw the best minds of my generation destroyed by Facebook.

OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it.

And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are whitepapers to download. There is research to skim. There is news to dissect. There are viral videos to watch. There are infographics to print out. There are webinars to attend. There are podcasts to tune in to.

It all becomes a bit exhausting after a while.

23 comments

How To Create A [Good] Blogger Pitch

by Stephanie Schwab · January 27, 2011

Because I work with a number of PR firms, and have worked for a PR agency in the past, I’m well aware of the difference in pitching bloggers vs. journalists. The problem is, most PR people aren’t. My blogger friends bitch and moan to me constantly about the bad pitches they get from PR people, and how many mass emails they receive. But c’mon folks, it’s been years since this problem was identified and there have been lots of attempts to help PR people understand the difference. Yet blogger outreach still seems to be a problem for most PR practitioners.

54 comments

10 Reasons You Should Come To Blog World & New Media Expo

by Jason Falls · July 8, 2009

Jason Falls

One of, if not the, best conferences for social media types on the planet is Blog World & New Media Expo. Rick Calvert and crew have consistently put on a great show with interesting speakers, engaging topics and ample opportunity to network and cross over your connections into industries you never thought possible. (I know several military bloggers. Who’d a thunk it?)

This year’s event is October 15-17 at the Las Vegas Convention Center and the lineup (to be announced soon) is going to help make the event bigger and better than ever before. Last year, I presented several topics as a speaker at Blog World. This year, I wanted to be more involved — if that’s humanly possible. It is.

52 comments