Public relations can stand to learn a lot from Howard Moskowitz. The legendary experimental psychologist, whose research and work is chronicled most excellently by Malcolm Gladwell in a speech at a February 2004 TED (Technology, Entertainment, Design) Conference, essentially reinvented the consumer product goods category. His revelation essentially concluded that consumers don’t know what they [...]

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Author’s Note: This is a rant post derived on the eve of a week-long vacation which should tell you something about my energy level and mindset. I’m not trying to offend anyone, but I needed to get some of this off my chest so I could unplug (sans Twitter, of course) [...]

The dust has settled on the Downtown Marriott and I’m sitting at LaGuardia awaiting a late flight home. The Public Relations Society of America (PRSA) Digital Impact Conference, I’m told the first such focusing solely on the new digital media landscape by the organization, is in the books and, I think, gave attendees some things [...]

My recent list of tips on pitching bloggers garnered a fair amount of attention and comments. One reaction that caught my attention was from Allison Blass, a public relations pro (her title is New Media Coordinator) at MWW Group. She disagreed that pitching as if you’ve read the blog is the right way to go, [...]

NOTE: This is a joint piece, co-authored by John Cass and Jason Falls. It is cross-posted on PR Communications and SocialMediaExplorer.com.

The blogosphere has been abuzz this week here and in other places about Gina Trapani’s PR Spammers wiki and the blacklisting of public relations professionals and firms. As the discussions have progressed, we [...]