Posts tagged as:

bloggers

Want Infinite Blog Post Ideas?

by · March 15, 2011

I saw the best minds of my generation destroyed by Facebook.

OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it.

And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are whitepapers to download. There is research to skim. There is news to dissect. There are viral videos to watch. There are infographics to print out. There are webinars to attend. There are podcasts to tune in to.

It all becomes a bit exhausting after a while.

23 comments

How To Create A [Good] Blogger Pitch

by · January 27, 2011

Because I work with a number of PR firms, and have worked for a PR agency in the past, I’m well aware of the difference in pitching bloggers vs. journalists.  The problem is, most PR people aren’t.  My blogger friends bitch and moan to me constantly about the bad pitches they get from PR people, and how many mass emails they receive.  But c’mon folks, it’s been years since this problem was identified and there have been lots of attempts to help PR people understand the difference.  Yet blogger outreach still seems to be a problem for most PR practitioners.

55 comments

10 Reasons You Should Come To Blog World & New Media Expo

by · July 8, 2009

Jason Falls

Jason Falls

One of, if not the, best conferences for social media types on the planet is Blog World & New Media Expo. Rick Calvert and crew have consistently put on a great show with interesting speakers, engaging topics and ample opportunity to network and cross over your connections into industries you never thought possible. (I know several military bloggers. Who’d a thunk it?)

This year’s event is October 15-17 at the Las Vegas Convention Center and the lineup (to be announced soon) is going to help make the event bigger and better than ever before. Last year, I presented several topics as a speaker at Blog World. This year, I wanted to be more involved — if that’s humanly possible. It is.

52 comments

The Social Media Echo Chamber Makes Me Not Want to Listen

by · February 3, 2009

EDITOR’S NOTE: Today’s guest post is from Kevin Palmer, a friend and smart social media strategist with whom I’ve had the pleasure of working. He writes regularly at SocialMediaAnswers.com and has some opinions about the social media world I agree with (and others I don’t). This one, is one I agree with. Enjoy. Then go subscribe to his blog and follow him on Twitter. He’s @kevinpalmer.

kevin

Kevin Palmer

180 comments

How To Pick The Right Blogs For PR Outreach

by · January 9, 2009

I gave a talk to the local Blugrass Chapter of PRSA today inspired by my PRSA International session with Heidi Sullivan and Jay Krall from Cision entitled, “Not All Blogs Are Created Equal.” While the PRSA International version was more robust and contained some great insights and information from Heidi and Jay, it was an hour-long presentation I had to fit in 30 minutes.

What follows is the presentation I gave, focused on how to find relevant blogs for outreach, how to differentiate between them for prioritization and some pointers on blogger outreach from my perspective.

188 comments

10 Promotional Mistakes Of New Bloggers

by · December 5, 2008

In preparation for Wednesday’s Social Media Club Chicago speaking engagement, I asked the prospective attendees via the Facebook Event Page Wall if there were any questions they wanted me to prepare to answer at the event. Fausto Fernós was the only real respondent, but he asked a great question:

“What are the ten common mistakes bloggers make when getting people interested in their blog?”

At first I could only come up with three or four, but thought more about it and did come up with 10 (okay nine, but I through threw number 10 in for fun). Here’s the list of what to avoid as a new blogger, corporate, independent or otherwise:

268 comments

The Beginners Guide To Promoting Your Blog

by · November 24, 2008

A friend of mine is a very well-read, successful blogger. His personal narratives, short stories and semi-autobiographical fiction normally collect dozens of comments, sometimes well over 100, and spark lots of interesting exchanges between his readers. He’s built his audience steadily, over the course of a couple of years, and by all measures of blogging success, sans monetization, he probably holds the status of “legendary.”

But his blog is on MySpace.

209 comments

Blog Catalog Launches Nifty New Search Widget

by · November 11, 2008

It’s easy to get caught up in new sites and technology in the social media space and forget about those that have been around a while. More often than not, those old, trusted friends have continued to innovate and are still developing noteworthy functionality and uses. You just get caught up in the new shiny objects and shrug them off with, “been there, done that,” reactions.

4 comments

Five Blogs I Read

by · October 17, 2008

One of the subtle tricks of building good blog traffic is organic link exchange. This is very different from link exchange, which is where two website or blog owners agree in premeditation to add links to one another’s sites. Organic link exchange is where a blogger cites a post or a blog from another with a link, naturally the linked to blogger sees the trackback, checks out the post and at some point thereafter, writes about that blogger or a post he or she files. Perhaps they even start reading the blog and link to it often. Though there is some thought that tit-for-tat links cancel each other out and Google discredits them, it’s the way a lot of top bloggers built their followings. It’s certainly one way I built mine.

21 comments