I saw the best minds of my generation destroyed by Facebook.
OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it.
And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are whitepapers to download. There is research to skim. There is news to dissect. There are viral videos to watch. There are infographics to print out. There are webinars to attend. There are podcasts to tune in to.
It all becomes a bit exhausting after a while.
Because I work with a number of PR firms, and have worked for a PR agency in the past, I’m well aware of the difference in pitching bloggers vs. journalists. The problem is, most PR people aren’t. My blogger friends bitch and moan to me constantly about the bad pitches they get from PR people, and how many mass emails they receive. But c’mon folks, it’s been years since this problem was identified and there have been lots of attempts to help PR people understand the difference. Yet blogger outreach still seems to be a problem for most PR practitioners.