Editor’s Note: The following is a guest post from Geoff Livingston, a notable and award-winning social strategist, author of several books including his latest with Gini Dietrich, Marketing In The Round, and a friend. Enjoy.
Every business competes.
Whether that’s on a local, national or global scale, companies compete for customers. Perhaps competitors contend for online mindshare, too. That’s when it’s time to engage in competitive blogging to counter online.
You have a few reasons to do this: