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blogging about your competitors

The Art of Competitive Blogging

by · June 19, 2012

Editor’s Note: The following is a guest post from Geoff Livingston, a notable and award-winning social strategist, author of several books including his latest with Gini Dietrich, Marketing In The Round, and a friend. Enjoy.
Every business competes.

Whether that’s on a local, national or global scale, companies compete for customers. Perhaps competitors contend for online mindshare, too. That’s when it’s time to engage in competitive blogging to counter online.

You have a few reasons to do this:

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