Posts tagged as:

Blogging

Corporate blog expert Debbie Weil has asked the question, “Should blogging be the hub of your social media efforts?” Tomorrow afternoon, Jay Baer and Chris Baggott will take a stab at answering that in a Compendium Blogware webinar of the same name. Sign up now. Seats are limited.

While Debbie has a fantastic discussion going on in the comments section of the post mentioned above, I thought it appropriate to talk a bit about the hub theory of blogging and ensure the notion is looked upon in the proper perspective.

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The Secret To Driving Blog Traffic

February 15, 2010

The most important piece of copy you write for a blog post, an email or any other type of written communication is your headline. This is even more true now as the information overload of today’s Internet makes finding great content an exercise in headline browsing.
For example, I subscribe to the RSS feeds from about [...]

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Exploring Corporate Blogging: A Call To Action

December 17, 2009

Some friends of mine and I are diving into a research project around corporate blogging and need your help. All you have to do is fill out a 2-3 minute survey about your corporate blog. Check out the survey here. Be forewarned: You’ll need to have your web analytics handy for the survey. We’re trying [...]

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Postrank Expands Engagement Measurement

October 28, 2009

Disclosure: Postrank is a sponsor of Social Media Explorer which pays to advertise in the right hand side bar space. I have written extensively about them before they became a sponsor and will continue to do so because they offer a service relevant to you. Their advertising here does not effect my editorial comments or [...]

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What To Watch For At Blog World Expo

October 15, 2009

Richard Jalichandra of Technorati. Image via CrunchBase

Technorati CEO Richard Jalichandra will deliver his annual State of the Blogosphere address tomorrow morning at Blog World & New Media Expo in Las Vegas. The speech is essentially the blog search engine’s public opportunity to unveil results from a fairly far-reaching survey they conduct with bloggers each year. [...]

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Sometimes It’s Okay To Shut Up

October 7, 2009

I sat down to write a blog post one day last week and ran into a rare conundrum. I couldn’t think of a good topic. Luckily, writer’s block and I don’t know each other well. I’m a wordy bastard. It just comes naturally, I guess.
After thinking a bit about what I might draft in that [...]

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Your Content Is A Service To Your Audience

September 30, 2009

My friend Mark Dykeman had some problems with his hosting provider the last few days. His blog went down. Websites do that sometimes. It’s inconvenient and annoying, but it happens.
But Mark doesn’t depend on his blog for his primary income. He doesn’t drive thousands of dollars in business through it. While I’m not certain, he [...]

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How To Reach No. 1 On The AdAge Power 150 List

September 10, 2009

Apparently, Social Media Explorer spent much of last week at No. 1 on the AdAge Power 150 list. Lots of folks have congratulated me as if I’d won some great prize. I’m sure some people on the list have crocked an eyebrow at the rating wondering what kind of back door engineering I participated in [...]

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Five Blogs Worth Reading

July 14, 2009

Perhaps it was my Monday exploration of Google Reader trends. Perhaps I’m inspired by (nay, copy-catting) Amber Naslund’s recent post, What I’m Reading, Vol. 1. But I want to make sure Twitter isn’t the only place I tip a cap to some good bloggers I’ve been reading of late. Consider this a bit of an [...]

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10 Reasons You Should Come To Blog World & New Media Expo

July 8, 2009

One of, if not the, best conferences for social media types on the planet is Blog World & New Media Expo. Rick Calvert and crew have consistently put on a great show with interesting speakers, engaging topics and ample opportunity to network and cross over your connections into industries you never thought possible. (I know [...]

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Apture Offers The Next Generation In Contextualizing Websites

April 6, 2009

Adding context to one’s web browsing or reading experience is as old as the web itself. The easiest activation of context is the hyperlink. If you want to know more about, say, Bruce Springsteen, and the author of the article takes the time to add a hyperlink to the Bruce Springsteen bio on Wikipedia, as [...]

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