It’s hard not to hear the phrase, “content is king,” when having a conversation with a social media thinker these days. Any brand, business or company asking questions about how to improve their website or better engage with their online communities should be hearing it over and over. Still, the vast majority of company and [...]

So you’ve read all the social media experts’ blog posts about blogging. You’ve explored the tools and picked your platform. You’ve talked your CEO into participating. You have a good feel from your customers that they would at least come read it once in a while. Now you’re ready to start your corporate blog.
Unfortunately, being [...]

Cathy Colliver, the marketing manager for Actor’s Theatre of Louisville, and I are participants in an executive program on converging media hosted by Bellarmine University. I don’t know Cathy well, but she said something at the first meeting of our course a few weeks ago that struck me as interesting. She said blogging was an [...]

Having spent the weekend at Blogger Social in New York with 80 of the top marketing bloggers from around the world, it would be hard for me not to write about it here. Yet, for some reason, I strongly considered not doing so. Yes, I had a wonderful time networking and socializing with some of [...]

I’ve finally upgraded to Microsoft Office 2007 on my home machine. Its blog compatibility makes composing and posting quick and simple, though I still post as a draft and go to WordPress to fix little things. It’s not perfect, but it makes blogging better. While I normally don’t post things on the weekends, the new [...]