Posts tagged as:

blogs

The Power of A Blog

by Jason Falls · January 26, 2012

Why are blogs such a powerful communications tool in the arsenal of a company? There are lots of reasons, really. But the explanation I’ve used that normally gives those who don’t quite understand blogging have their “ah-ha” moment is a simple one. To understand the power of a blog you have to compare it to something familiar.

Think about your company newsletter. If you’re not that hip to blogging yet, your company newsletter is probably still printed and circulated in everyone’s box in the mailroom. Or maybe it’s mailed to everyone’s house. But in some form or fashion, some printed piece of information is circulated monthly or bi-weekly to everyone in the company. There are pictures of new hires, company softball team news, maybe even some tips and tricks articles for the sales team and a list of birthdays.

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10 Better Ideas Than Looking at a Top 10 List for Advice

by Andrew Hanelly · January 10, 2012

Top 10 lists are like new year’s resolutions. They seem great at first, but they quickly make you feel bored, hopeless, and like you’ve wasted your time.

And that’s usually because they are filled with things you know you should do but can’t commit to doing. They’re too aspirational. Too shoot-for-the-moon-y.

Which is why I’ve kept this one bare-bones, tactical, and hopefully useful for you beyond the 4 days it typically takes us to crash and burn through our empty new year promises.

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Broadening Your Content Core

by Stephanie Schwab · September 16, 2011

A couple of weeks ago I had a great baseball experience. It was a beautiful Friday night in Gary, Ind., and I was watching the Gary SouthShore Railcats, an Independent Professional Baseball team (like the minor leagues, but not quite that official), and I was surrounded by my extended family, including my parents, cousins, siblings, and aunts and uncles, plus my husband and 3-year old son.  Our group was about 20 people ages 18 months to 70 years, with a mix of rabid baseball fans and people who just came for the family and the beautiful night.

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The New Establishment

by Jason Falls · May 31, 2011

Marshall Kirkpatrick passed me in a hotel corridor in March. He was rushing into his panel at South by Southwest in Austin. I was just leaving one. He nodded and said, “Check out the site. Just broke something potentially big.” The news of Google Circles wound up being not as big a deal as, say, Watergate, but in that moment I knew we were firmly planted in a New Establishment.

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10 Things I Hate About You (As a Blogger)

by Andrew Hanelly · May 17, 2011

You broke my heart. So you leave me no choice: I have to break up with you.

Don’t get me wrong; it was fun while it lasted. You were always making me smile with your clever headlines and funny captions. And I’ll never forget all the times you thoughtfully gave me advice.

I thought we were a match made in heaven. I thought we’d be together forever. But you ruined everything. You took advantage of me. You weren’t faithful. You shattered my heart.

And now I have to dump you.

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Want Infinite Blog Post Ideas?

by Andrew Hanelly · March 15, 2011

I saw the best minds of my generation destroyed by Facebook.

OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it.

And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are whitepapers to download. There is research to skim. There is news to dissect. There are viral videos to watch. There are infographics to print out. There are webinars to attend. There are podcasts to tune in to.

It all becomes a bit exhausting after a while.

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Can Your Company Be Customer-Centric If Your Blog Isn’t?

by Jason Falls · December 4, 2010

Editor’s Note: The following is a guest post from Ian Greenleigh, the Social Media Manager for Bazaarvoice.

I’ve written a lot about what makes a corporate blog successful and why most fail miserably. Infrequent posts. Content inconsistency. Lazy editors. Buried calls-to-action. Take your pick—these mistakes are all symptomatic of impending blog disaster, but none alone are a death sentence. So what is?

The curse of company-centric content

Blogging for Cats
Image by Vicki’s Pics via Flickr
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Think Traditional Media Is On The Online Ropes? Think Again.

by Jason Falls · February 22, 2010

Oh, woe is journalism. Daily newspapers are dying. People don’t trust traditional media anymore. The American (and global) consumer has turned to blogs and social networks for news in the new media era.

November research from the Pew Internet and American Life project shows that only 29 percent of the public thinks the news media gets their facts straight and a paltry 18 percent think they deal fairly with both sides of a news issue. Online news has eclipses all channels other than local TV as the top source for local news for Americans. Online news has eclipsed all channels other than television for American’s source for national and international news.

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Five Blogs Worth Reading

by Jason Falls · July 14, 2009

Jason Falls

Jason Falls

Perhaps it was my Monday exploration of Google Reader trends. Perhaps I’m inspired by (nay, copy-catting) Amber Naslund’s recent post, What I’m Reading, Vol. 1. But I want to make sure Twitter isn’t the only place I tip a cap to some good bloggers I’ve been reading of late. Consider this a bit of an extension of Follow Friday on Twitter. In the era when industry watchers are declaring blogs dead, These are five blogs I enjoy reading and why.

Louis Gray – louisgray.com | RSS Feed

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