One of the subtle tricks of building good blog traffic is organic link exchange. This is very different from link exchange, which is where two website or blog owners agree in premeditation to add links to one another’s sites. Organic link exchange is where a blogger cites a post or a blog from another with a link, naturally the linked to blogger sees the trackback, checks out the post and at some point thereafter, writes about that blogger or a post he or she files. Perhaps they even start reading the blog and link to it often. Though there is some thought that tit-for-tat links cancel each other out and Google discredits them, it’s the way a lot of top bloggers built their followings. It’s certainly one way I built mine.