Normally when I review books it’s because a stack of five or so has accumulated on my desk and I need to move them. If I don’t stop, read and review, I’ll move them to a shelf and never look at them again. After a year or so, I’ll take them to Goodwill or Half Price Books and be done with them.
When people have asked (or complained) about the title to my book No Bullshit Social Media, I’ve answered with this explanation: The world isn’t an end sum game. I don’t need every person interested in social media marketing to buy the book. I need a few thousand and we’ll be just fine. If the word Bullshit offends you, the book isn’t for you. And that’s fine.