bourbon

The dichotomy between the making of bourbon and the marketing of bourbon is amusing to me. Working with some of the most recognizable brand names in the spirits category isn’t unlike working with any other top-tier company, product or service. Marketers, public relations counsel and even social media strategists have to be nimble.

[flickr style="float: left"]photo:2700727956[/flickr]“When can we get that done?” said in a tone that suggests tomorrow morning is too late is a popular question fielded by those in the advertising, marketing, public relations and social media industries.

This isn’t a bitch session about my clients. They’ll know this is all true. Bear with me.

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