Posts tagged as:

brand ambassadors

10 Sure-Fire Ways To Alienate Your Brand’s Most Devoted Advocates

by Jordan Cooper · October 8, 2010

Congratulations! Your brand is now the toast of the digital marketing world.

That kooky user-generated video contest garnered several thousand entries with 50 million views total and across the span of a month, empowered a whole new breed of consumer advocates preaching the greatness of your latest hit product on the market. The champagne is flowing as your ad agency, who spawned that brilliant idea, is receiving top honors in their industry awards.

Who says social media has no discernible use? Not you, anymore.

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7 comments

Brand Evangelist Jobs: An Oxymoron?

by Jordan Cooper · September 17, 2010

Good morning, folks! My name is Jordan Cooper and I’m the official brand ambassador of this blog and the appointed evangelist of Social Media Explorer and the legend himself, Jason Falls. How can I help you today?

Wait … before you answer that question, I’d like to take this opportunity to tell you about the awesomeness of this blog. We’ve got killer posts here that are jaw-dropping in quality. Our content is like none other and written by authors that completely transcend the industry – like Adam what’s-his-face and Ike Spigot (or is it Faucet?).

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25 comments

What Is Our Advocacy Threshold?

by Jason Falls · May 3, 2010

Chatting with Chris Baggott is always enlightening. He not only co-founded Exact Target, one of the leading email marketing solution providers on the market, but then moved on to start Compendium Blogware, an enterprise-level blogging solution I’ve grown to know well as a consultant for them. Point being, Chris is really smart and brings an analytical and logical perspective to the table the social media purists hate because A) His perspective is founded in driving business, not holding hands and celebrating our engagementdom and B) He’s right and they know it.

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12 comments

The New Old Doe-Anderson Emerges

by Jason Falls · March 5, 2008

Forgive the self-promotional tone of this, but I have a story to tell about where I work.

Doe Anderson logoIn January of 2007, Todd Spencer was named successor to Dave Wilkins as CEO of Doe Anderson. Spencer, who still hasn’t turned 40, worked his way up from an account manager (I’ll go out on a limb and report junior account manager) to president and chief executive officer of the company over the last 15 years or so. His marketing acumen is why. The guy is just brilliant. And I’m not saying that because he’s my boss. (Okay, maybe a little bit.)

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6 comments

How To Build A Community Of Brand Enthusiasts

by Jason Falls · February 21, 2008

“We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network, perhaps a CEO blog and, um, er, widgets! We must have widgets. Then we’ll have a community!”

Brand EnthusiastsThe question is, did I hear an actual person say this or is it hypothetical based on the general misunderstanding of social media in the marketing and communications world? Whether it’s real or not, someone said it today. Someone said it yesterday and every day since about mid-2006.

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8 comments

The Tipping Point Is Toast, But Watts Didn’t Burn It

by Jason Falls · January 29, 2008

Fast CompanyClive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm Gladwell‘s The Tipping Point and The Influentials by Ed Keller and Jon Berry are basically bunk – that influencers play only a minor part in trend setting and producing the viral effect so many brands and marketers are in search of – is an interesting read. As Rob May of BusinessPundit.com put it, “I always enjoy seeing conventional wisdom kicked in the face.”

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10 comments

How To Build Brand Communities

by Jason Falls · January 7, 2008

CommunityThere’s a consistency in what CEOs, CMOs and brand managers are saying these days. “We want to create a community around our brand.” More and more of them are saying it to social media practitioners and champions since advertising agencies can juice your messaging up on “buzz” or craft a catchy video that “goes viral” but never create a community.

But social media is about connecting to communities, not creating them.

Mind you, good social media programming and activity can attract brand fans and foster the growth of brand communities. But most times, the communities themselves exist

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15 comments

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