Posts tagged as:

brand ambassadors

The New Old Doe-Anderson Emerges

March 5, 2008 · Comments

Forgive the self-promotional tone of this, but I have a story to tell about where I work.

Doe Anderson logoIn January of 2007, Todd Spencer was named successor to Dave Wilkins as CEO of Doe Anderson. Spencer, who still hasn’t turned 40, worked his way up from an account manager (I’ll go out on a limb and report junior account manager) to president and chief executive officer of the company over the last 15 years or so. His marketing acumen is why. The guy is just brilliant. And I’m not saying that because he’s my boss. (Okay, maybe a little bit.)

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How To Build A Community Of Brand Enthusiasts

February 21, 2008

 ”We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network, perhaps a CEO blog and, um, er, widgets! We must have widgets. Then we’ll have a community!”
The question is, did I hear an actual person say this or is it hypothetical based on the general misunderstanding of social media in [...]

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The Tipping Point Is Toast, But Watts Didn’t Burn It

January 29, 2008

Clive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm Gladwell’s The Tipping Point and The Influentials by Ed Keller and Jon Berry are basically bunk – that influencers play only a minor part in trend setting and producing the viral effect so many brands and marketers are in search [...]

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How To Build Brand Communities

January 7, 2008

There’s a consistency in what CEOs, CMOs and brand managers are saying these days. “We want to create a community around our brand.” More and more of them are saying it to social media practitioners and champions since advertising agencies can juice your messaging up on “buzz” or craft a catchy video that “goes viral” [...]

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