brand ambassadors
by Jordan Cooper">Jordan Cooper
October 8, 2010
Congratulations! Your brand is now the toast of the digital marketing world. That kooky user-generated video contest garnered several thousand entries with 50 million views total and across the span of a month, empowered a...read more
by Jordan Cooper">Jordan Cooper
September 17, 2010
Good morning, folks! My name is Jordan Cooper and I’m the official brand ambassador of this blog and the appointed evangelist of Social Media Explorer and the legend himself, Jason Falls. How can I help...read more
by Jason Falls">Jason Falls
May 3, 2010
Chatting with Chris Baggott is always enlightening. He not only co-founded Exact Target, one of the leading email marketing solution providers on the market, but then moved on to start Compendium Blogware, an enterprise-level blogging...read more
by Jason Falls">Jason Falls
March 5, 2008
Forgive the self-promotional tone of this, but I have a story to tell about where I work. In January of 2007, Todd Spencer was named successor to Dave Wilkins as CEO of Doe Anderson. Spencer,...read more
by Jason Falls">Jason Falls
February 21, 2008
“We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network, perhaps a CEO blog and, um, er, widgets! We must have widgets. Then we’ll have a community!” The question is,...read more
by Jason Falls">Jason Falls
January 29, 2008
Clive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm Gladwell‘s The Tipping Point and The Influentials by Ed Keller and Jon Berry are basically bunk – that influencers play...read more
by Jason Falls">Jason Falls |
January 7, 2008