brand awareness

Imagine your company has been around for more than a century. Next, imagine that your brand’s name has become interchangeable with the very service it offers. Now your brand is recognized in every household across...read more

Today, we will take a look at some of the largest (in terms of worth) and most recognizable brands. More specifically, we will dissect just how powerful these brands have become. How customers perceive your...read more

Online optimization requires a mix of search, social and mobile to help brands connect with customers across the entire sales cycle. Tips on today's optimization from Lee Odden and more.