Congratulations! Your brand is now the toast of the digital marketing world.
That kooky user-generated video contest garnered several thousand entries with 50 million views total and across the span of a month, empowered a whole new breed of consumer advocates preaching the greatness of your latest hit product on the market. The champagne is flowing as your ad agency, who spawned that brilliant idea, is receiving top honors in their industry awards.
Who says social media has no discernible use? Not you, anymore.
Forgive the self-promotional tone of this, but I have a story to tell about where I work.
In January of 2007, Todd Spencer was named successor to Dave Wilkins as CEO of Doe Anderson. Spencer, who still hasn’t turned 40, worked his way up from an account manager (I’ll go out on a limb and report junior account manager) to president and chief executive officer of the company over the last 15 years or so. His marketing acumen is why. The guy is just brilliant. And I’m not saying that because he’s my boss. (Okay, maybe a little bit.)