Brand Enthusiasts

If you work at a large company or brand there’s a pretty good chance you have a Facebook group. Perhaps it was started by someone at your company. Chances are it wasn’t.

Canadian Club's Brand Page On Facebook

In the vast majority of cases, these groups are positive and simply serve as connecting points for people who like your brand. Most aren’t hurting the brands they talk about. That’s not always the case, of course. At their worst, groups are started to express frustration or even hate for a product. At their best, I would guess the vast majority of groups are at least using the logo, product imagery or other brand copyrights without official permission.

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