Posts tagged as:

brand evangelists

Humanizing Your Brand – One Customer at a Time

January 23, 2009 · Comments

David Finch
David Finch

Recently, I was sitting at my favorite deli watching the news. Running across the bottom of the page was the latest updates of all the corporate layoffs. While I didn’t do the math, within just a few seconds I watched the news of close to fifty thousand people that had just lost their jobs.

That’s when I began to think about this quote, “either you evolve or you get left behind.” Now I don’t know every detail of their financials, or the purpose behind the layoffs. However, I did begin to wonder at what level were they engaging their customers? I also wanted to know if they had a “real-time” pulse on what their customers were saying and what was the loyalty level to their brand?

Read More

{ 32 comments }

Don’t Shoot the Messenger

September 5, 2008

Social media may be the new shiny communications tool that’s all the rage with the cool cats now, but truthfully, very little about it is really new.
[flickr style="float: left"]photo:1400492924[/flickr]For example, the idea that a person can be a medium.
No, not that kind of medium.
Remember the axiom “Don’t shoot the messenger”? It exists as an old [...]

Comments Keep Reading Here

Esurance Arouses Curiosity, Kills The Cat

February 7, 2008

Chris Kieff has a look inside the marketing campaign for Esurance on his blog, 1 Good Reason. In the post, he points out the potential for great consumer buzz created by the insurance company’s cartoon character campaign featuring Erin Esurance, the sexy super heroine you’ll likely remember of Super Bowl ads. Chris does a nice [...]

Comments Keep Reading Here

The Tipping Point Is Toast, But Watts Didn’t Burn It

January 29, 2008

Clive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm Gladwell’s The Tipping Point and The Influentials by Ed Keller and Jon Berry are basically bunk – that influencers play only a minor part in trend setting and producing the viral effect so many brands and marketers are in search [...]

Comments Keep Reading Here