Posts tagged as:

brand evangelists

Community Managers: Whose Best Interests Do You Serve?

by Jordan Cooper · October 26, 2010

The “Wild West” of social media is upon us. Brands are staking their ground in the proverbial gold rush – it’s an all out land grab. From small businesses to Fortune 500 companies, there are new industry positions being created left and right to quantify specific disciplines. (Typically, these job titles usually end with the word “strategist.”)

In this digital age where the public/private line is intertwined and customers are so connected, brands are feeling the pressure to add a community manager position to navigate them through this tumultuous time. (A byproduct of the “everyone else is doing it” syndrome.)

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20 comments

10 Sure-Fire Ways To Alienate Your Brand’s Most Devoted Advocates

by Jordan Cooper · October 8, 2010

Congratulations! Your brand is now the toast of the digital marketing world.

That kooky user-generated video contest garnered several thousand entries with 50 million views total and across the span of a month, empowered a whole new breed of consumer advocates preaching the greatness of your latest hit product on the market. The champagne is flowing as your ad agency, who spawned that brilliant idea, is receiving top honors in their industry awards.

Who says social media has no discernible use? Not you, anymore.

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7 comments

What Is Our Advocacy Threshold?

by Jason Falls · May 3, 2010

Chatting with Chris Baggott is always enlightening. He not only co-founded Exact Target, one of the leading email marketing solution providers on the market, but then moved on to start Compendium Blogware, an enterprise-level blogging solution I’ve grown to know well as a consultant for them. Point being, Chris is really smart and brings an analytical and logical perspective to the table the social media purists hate because A) His perspective is founded in driving business, not holding hands and celebrating our engagementdom and B) He’s right and they know it.

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12 comments

Humanizing Your Brand – One Customer at a Time

by David Finch · January 23, 2009

David Finch
David Finch

Recently, I was sitting at my favorite deli watching the news. Running across the bottom of the page was the latest updates of all the corporate layoffs. While I didn’t do the math, within just a few seconds I watched the news of close to fifty thousand people that had just lost their jobs.

That’s when I began to think about this quote, “either you evolve or you get left behind.” Now I don’t know every detail of their financials, or the purpose behind the layoffs. However, I did begin to wonder at what level were they engaging their customers? I also wanted to know if they had a “real-time” pulse on what their customers were saying and what was the loyalty level to their brand?

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33 comments

Don’t Shoot the Messenger

by Kat French · September 5, 2008

Social media may be the new shiny communications tool that’s all the rage with the cool cats now, but truthfully, very little about it is really new.

[flickr style="float: left"]photo:1400492924[/flickr]For example, the idea that a person can be a medium.

No, not that kind of medium.

Remember the axiom “Don’t shoot the messenger”? It exists as an old saying because before the web, before mobile phones, television, radio, the telephone, and the telegraph, the job of transmitting communications across long distances was handled by people.

As obvious as this may sound, it still needs to be said: “Social media is people.”

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2 comments

Esurance Arouses Curiosity, Kills The Cat

by Jason Falls · February 7, 2008

Chris Kieff has a look inside the marketing campaign for Esurance on his blog, 1 Good Reason. In the post, he points out the potential for great consumer buzz created by the insurance company’s cartoon character campaign featuring Erin Esurance, the sexy super heroine you’ll likely remember of Super Bowl ads. Chris does a nice job of summarizing the potential for social media success of the campaign, noting the semi-social media friendly website, a blog and that guys like the character.

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10 comments

The Tipping Point Is Toast, But Watts Didn’t Burn It

by Jason Falls · January 29, 2008

Fast CompanyClive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm Gladwell‘s The Tipping Point and The Influentials by Ed Keller and Jon Berry are basically bunk – that influencers play only a minor part in trend setting and producing the viral effect so many brands and marketers are in search of – is an interesting read. As Rob May of BusinessPundit.com put it, “I always enjoy seeing conventional wisdom kicked in the face.”

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