brand evangelists

Congratulations! Your brand is now the toast of the digital marketing world. That kooky user-generated video contest garnered several thousand entries with 50 million views total and across the span of a month, empowered a...read more

Chatting with Chris Baggott is always enlightening. He not only co-founded Exact Target, one of the leading email marketing solution providers on the market, but then moved on to start Compendium Blogware, an enterprise-level blogging...read more

David Finch Recently, I was sitting at my favorite deli watching the news. Running across the bottom of the page was the latest updates of all the corporate layoffs. While I didn’t do the math,...read more

Social media may be the new shiny communications tool that’s all the rage with the cool cats now, but truthfully, very little about it is really new. [flickr style=”float: left”]photo:1400492924[/flickr]For example, the idea that a...read more

Chris Kieff has a look inside the marketing campaign for Esurance on his blog, 1 Good Reason. In the post, he points out the potential for great consumer buzz created by the insurance company’s cartoon...read more

Clive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm Gladwell‘s The Tipping Point and The Influentials by Ed Keller and Jon Berry are basically bunk – that influencers play...read more