brand fans

Chatting with Chris Baggott is always enlightening. He not only co-founded Exact Target, one of the leading email marketing solution providers on the market, but then moved on to start Compendium Blogware, an enterprise-level blogging...read more

Because I’m one of few advertising agency folks playing vocally in the social media space, several friends have asked for my reaction to Forrester’s “The Connected Agency” report released Friday. I’ve also had a few...read more

There’s a consistency in what CEOs, CMOs and brand managers are saying these days. “We want to create a community around our brand.” More and more of them are saying it to social media practitioners...read more

Okay, so I got pitched. Being a PR guy by trade, I normally overlook mistakes of social media noobs and listen anyway. Then I’ll offer them a pointer or two on approaching bloggers to spread...read more