Editor’s Note: This is a guest post from Matt Polsky, the  Social Media Manager as well as the Reputation Manager for Veterans United and VA Mortgage Center. 

The rise of social media and content creation has brought on new challenges for businesses of all shapes and sizes, especially when it comes to managing one’s reputation. Reputation isn’t a single stationary object, but an equation that includes many pieces, such as being known for quality products or services, being likeable, actively engaging customers, or the ability to offer valuable and relevant content.