brand

Creating Value with Your Brand Identity There are many ways to demonstrate the importance of a company’s brand identity. According to entrepreneur Alexander Djerassi, a company can create value with its brand identity. By becoming...read more

TAMPA FLORIDA, 23 AUGUST: Baker Mayfield #6 from the Cleveland Browns makes a play during a … [+]Preseason match against Tampa Bay Buccaneers, Raymond James Stadium in Tampa on August 23, 2019, Tampa, Florida. Photo...read more

Do you want to monetize your influence without selling others’ products? Online influencers are often bombarded with requests to work with brands, with these collaborations nearly always taking the form of sponsored content on the...read more

Snapchat and Instagram are often compared to each other because they both focus on sharing visual content. Between Instagram’s algorithm feed and Snapchat’s growing popularity, some brand marketing teams are moving away from Instagram. On...read more

Do you know why people love certain brands? Apple. Wal-Mart. Hilton. BMW. Adidas. Because they are consistent. You know you’re going to get the same thing. It might be innovation, price, prestige, convenience, value …...read more

Social media thrives on one thing: accessibility. Whether it’s seeing the biggest stars’ daily routines or scoring the scoop from a trusted reporter, people want to feel in touch and informed — down to the...read more