branded content

Fun fact: This year, the Tribeca Film Festival created its first ever award for branded content. Whether you are a film buff or not, this is a clear indicator that you should be paying attention...read more

The concept of branded content isn’t new; even as the pervasiveness of the digital lifestyle has given rise to the social consumer to provide brands with new channels of access, delivery formats, and greater self-initiated...read more

Everyone knows that marketing today is different from what it was 10 years ago. But to get an idea of how different, ask yourself, “What did your company’s marketing budget look like in 2001?” At...read more