Sometime next week I’ll be writing a brief to give to a design team to guide them through the creative process to give Social Media Explorer a new logo/branding mark, masthead and avatar. There may even be some tweaks to the design (thought I’m partial to my layout since it’s even been noted as exceptional [...]

Clive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm Gladwell’s The Tipping Point and The Influentials by Ed Keller and Jon Berry are basically bunk – that influencers play only a minor part in trend setting and producing the viral effect so many brands and marketers are in search [...]