Posts tagged as:

branding

Is Seth Godin Holding Brands Hostage?

September 24, 2009 · Comments

:en:Seth Godin
Seth Godin – Image via Wikipedia

Seth Godin announced Squidoo’s latest venture this week. Brands in Public is, as I understand it, an aggregation of conversations about certain brands. Godin’s team has apparently developed a nice way to aggregate and parse out relevant conversation about various brands and put them all together in one big page. That’s not all that innovative, but how they’re going about it is eyebrow raising.

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Brands Are People

August 25, 2009

I received a wonderful email over the weekend. All I wanted to do today is share it with you:
Jason -
This email is to affirm what you already know.
A friend of mine – a WW2 fighter pilot who worked in the Advertising Industry’s Golden Age said it best – “It seems we got into the idea [...]

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The Problem Of Promoting You, Your Cause, Your Business With Social Media

July 31, 2009

If your company wants to know the philosophical basis of social media, many resources indicate it rests in the notion that consumers grew tired of advertising and marketing messages all day, every day. They turned to the Internet in the late 1990s and early 2000s when the access and technology barriers to entry conveniently dropped. [...]

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Why People Talk About Products … And Why They Don’t

June 1, 2009

As the influx of big brands into the social media space continues, we’re starting to see more and more marketing managers and executives become less, not more, comfortable with social media. The main reason is they expect instant returns and needle-moving. But most of social media is about building relationships, which takes time.

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More 2009 Predictions … And A Few Of Your Own

January 8, 2009

It’s almost time to put the 2009 predictions to bed, but my buddies and MindSalt, a branding and PR firm here in Louisville, added a fun bell and whistle to the process I thought was worth bringing to your attention. First, the meat.
MindSalt’s 2009 predictions for the marketing and branding world include the following, the [...]

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I Feel Like A Pepsi, But That’s All

November 3, 2008

I admit it. I’m a Pepsi fan boy. Have been almost all my life. Figuring out why would be like trying to reach agreement on the chicken or the egg — is it because I like the taste or because of external factors? Who knows? Frankly, who cares?
Pepsi, or more specifically Diet Pepsi, is my [...]

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Research Shows Brands Should Focus On Trust, Conversation

October 24, 2008

Brand managers and marketers everywhere are trying to get a grasp on social media, social networking and the social revolution. In the survival of the fittest world of advertising, “fit” now means connected, and not as in, “having an online presence,” but as in, “with consumers in their social world on-line and off-.”
But because the [...]

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How To Grow Your Personal Brand

September 19, 2008

[flickr style="float: right"]photo:2052055757[/flickr]September 14, 2007 — yes, just a year ago this week — was the date of the first blog post on Social Media Explorer. At that point, very few people in the social media world knew who Jason Falls was. My grand idea for a public relations blog fizzled but my passion for [...]

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The Tipping Point Is Toast, But Watts Didn’t Burn It

January 29, 2008

Clive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm Gladwell’s The Tipping Point and The Influentials by Ed Keller and Jon Berry are basically bunk – that influencers play only a minor part in trend setting and producing the viral effect so many brands and marketers are in search [...]

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