brands

The 2 billion people that make up Gen Z were all born between 1995 and 2010, growing up during the birth of the Internet.  As such, they spend the most time online out of all...read more

Social media is filled with pretend influncers getty Mannequin and self-made Instagram star Jay Alvarrez has been within the high 10 of many social media lists, together with for having probably the most followers, however...read more

When it comes to social media strategies, publicly traded companies are in a tricky spot. Unlike smaller start-ups, these companies are established and have an adequate marketing budget to allow them to experiment with new...read more

As the largest theatrical producer in the world, you might think that Cirque du Soleil could take a back seat to marketing. Indeed this was the case for many years. But with competition rising, Cirque...read more

In truth, there are lots of good reasons to ditch your job. Your boss could be insane. The work your employer does bores you to tears. You find a better paying opportunity that allows you...read more

I recently had a chance to meet Lori McFarling, CMO of Discovery Education. I got to know Lori through her inspiring presentation at the Incite Corporate Marketing Summit and I’m delighted to share what she,...read more