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Brian Solis

Social Business Strategy DNA [Infographic]

by · September 13, 2013

This infographic was inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group.

Using a blend of research and real world client data, Solis and Li have established a social business strategy DNA – a set of strategic characteristics that are common among successful social organizations.

The book highlights seven success factors, including social business best practices, pitfalls, and practical exercises to help guide you – all in an easy to consume format (~100 pages).

Does your organization have a social business strategy in place? Which of the seven success factors below are proving to be the most challenging? The comments are yours.

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A Quick Primer on Social Business Strategy

by · July 20, 2013

Charlene Li and Brian Solis have penned a nice e-book that can help you better understand what a social business strategy is and judge whether or not your social efforts are, in fact, strategically focused. With the Altimeter Group’s normal quality of basing their assertions in research and case studies, The Seven Success Factors of Social Business Strategy outlines what you need to have for a solid strategic approach. It’s a nominal fee e-book (less than $4 for Kindle or Nook) and well worth the time and dollars invested. At just 100 pages, it won’t be a lot of sacrifice to learn a bit.

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Succeeding in Social Media, One Session at a Time

by · March 13, 2012

There are tons of social media conferences out there and it’s hard to decide which ones will have the best speakers,  accommodations, networking opportunities and food (aside from Explore, of course). But what if there was a conference that featured 27 of the industry’s leading professionals, recordings and transcripts of each session, AND it’s acceptable to be anti-social because it’s all held virtually? Heh.

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Don’t Miss Explore & Engage In Denver June 14

by · May 19, 2011

Back in January, Brian Solis and I joined forces with Social:IRL in Wichita, Kansas, to bring attendees a jam-packed day of social media learning with some interesting talks, discussions and workshop-type content. The event was called Explore and Engage. Thanks to Social:IRL organizer Ben Smith, we’re at it again on June 14, but this time in Denver, Colorado.

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