With the world’s rush to quantify and understand more about social media, social networking and the like, more companies are diving in to research in the social space. Forrester Research isn’t the only one, though their recent Broad Reach of Social Technologies from Sean Corcoran provided confirmation, if anything else, that more people are using social tools and all this talk about social media isn’t for naught.
Face time is the overwhelming preference according to Brightkite's survey.
David Finch
OK, I admit, social media has influenced me. I can’t recall the last time I purchased something because of an advertisement I’ve seen or heard. Every decision seems to be influenced by conversations I’ve had or overheard from social media channels.
Think about how social media has influenced you. What was your last purchase? How about the last new restaurant you ate at? What was the last thing you read? What was the last electronic gadget you bought? Have you purchased a car recently? If you think about it long enough you agree that most things you do and buy have been influenced by conversations you’ve had both offline and online.