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How Could Social Media Save Your Favorite Brand?

by · March 6, 2009

David Finch

David Finch

With the current economic crisis, it’s becoming very common to hear of large corporations who can no longer generate revenue to meet payroll and pay their vendors. Corporations that have generated billions of dollars as well as held large market shares are now fighting to stay alive. The question that dominates many conversations is, “who’s next?”

This afternoon while commuting home from the office, I was listening to my local public radio station. The show’s host was engaged in a conversation concerning the future of General Motors: its need for more government funding and the possibilities of what would happen if GM had to file for bankruptcy.

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