Kat French

There are a lot of challenges in working with social media: helping clients understand the space, finding smart and meaningful ways to employ social technologies, and measuring the effectiveness of your efforts, for example.  One big and often-discussed issue is how the “always on” aspect of social media can lead to burnout. 

Do you need a social media sabbatical?  Here are a few telltale signs that could mean you need to take a break and get some perspective:

1. You preface everyone’s name with “@” in real life in the same way some Jeopardy freaks answer everything in the form of a question.