Posts tagged as:

business blogging

A Corporate Blogging Tool Worth Blogging About

by Jason Falls · April 21, 2010

If you are a regular reader here at Social Media Explorer, you know that I’m a strategic advisor to Compendium Blogware and have been involved in a corporate blogging research project with Compendium CEO Chris Baggott, corporate blogging expert Debbie Weil and fellow social media marketing practitioner Jay Baer. Our research to date has shown that as many as 80 percent of corporate blogs report that the vast majority of their traffic comes from first-time visitors, erasing the myth that we blog for some loyal community.

Image representing Compendium Blogware as depi...

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Professional Blog, Personal Opinion

by Jason Falls · November 5, 2008

Yesterday I offered a little personal tome about voting. I felt awkward posting it since this blog is not about politics, nor my personal opinion. Yes, my feelings on certain issues percolate from time to time here, but you don’t read this blog for Jason’s personal world view. This blog is about social media, public relations, marketing and communications. My opinions on those topics is fair game. But how far outside that realm is acceptable?

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Bloggers Get SOBCon2008 Scoop From Liz Strauss

by Jason Falls · March 14, 2008

Bloggers everywhere worship Liz Strauss. She is arguably the top blogger, business or otherwise, out there. One of the great things about Liz is her genuine interest in giving back. She not only awards SOB honors (Successful and Outstanding Bloggers, not the other acronym) to those who demonstrate an ability to engage an audience, but she puts on one of the best blogging conferences on the planet.

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Strategic Planning Is For Your Blog, Too

by Jason Falls · December 26, 2007

One thing I’ve been focusing on lately is new blog development. I’m a big fan of ensuring those who count on me for social media counsel have a mechanism to distribute content, whether it be via a standard corporate blog or even a news release-type content system managed by a blog engine.

Blog PlanSo you (or your boss/client) want to start a blog. You can just whip something up at Blogger.com or WordPress.com and there you have it, right? Well, yes, but just going through the motions and having a place to jot your daily notions isn’t all there is to building a business blog. You wouldn’t just take out an ad before you had a message and some images to go in it would you? You wouldn’t book yourself to speak at a luncheon without having notes or a speech prepared.

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