Bloggers everywhere worship Liz Strauss. She is arguably the top blogger, business or otherwise, out there. One of the great things about Liz is her genuine interest in giving back. She not only awards SOB honors (Successful and Outstanding Bloggers, not the other acronym) to those who demonstrate an ability to engage an audience, but she puts on one of the best blogging conferences on the planet.
One thing I’ve been focusing on lately is new blog development. I’m a big fan of ensuring those who count on me for social media counsel have a mechanism to distribute content, whether it be via a standard corporate blog or even a news release-type content system managed by a blog engine.
So you (or your boss/client) want to start a blog. You can just whip something up at Blogger.com or WordPress.com and there you have it, right? Well, yes, but just going through the motions and having a place to jot your daily notions isn’t all there is to building a business blog. You wouldn’t just take out an ad before you had a message and some images to go in it would you? You wouldn’t book yourself to speak at a luncheon without having notes or a speech prepared.