Posts tagged as:

business model

The Model for a Successful Startup is Broken

by · January 15, 2013

If you’ve ever watched Shark Tank, then you’ve seen Mr. Wonderful beat up a startup because they will kill his money, Daymond’s questioning to determine whether a product has retail and branding potential, Robert’s uncertainty over whether a product can be successful online, Lori’s probing about whether a company has something that can be patented or Barbara’s reservations about whether a company has a viable long-term business model. I am a huge fan of Shark Tank. And I’m honestly speechless and so proud of Jason Falls, who recently spoke on a panel with Barbara Corcoran at Entrepreneur Magazine’s GrowthCon. Being such a fan of Shark Tank and of Barbara in particular, it spurred some thinking for me about what is happening in the startup community.

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Social Media Measurement Model [Infographic]

by · May 24, 2012

As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity.

The following model is a work in progress that aims to build on a social media measurement framework developed by John Lovett and Jeremiah Owyang. Here are some notes about the model components:

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