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Business

I spoke last Friday at Social Media Club Lexington’s inaugural meeting which was held at a place called Awesome Inc., in downtown Lexington. When I started asking about what Awesome Inc., was, 30 second into the spiel I was hooked. I grabbed Luke Murray and turned on the camera.

Building community around creativity in the technology, business and art sectors is a phenomenal approach. I would be surprised if some angel investors or even some venture capital firms didn’t jump on the opportunity to invest in something like Awesome Inc., in exchange for dibs on the ideas that come out of such a collaboration. Kudos to Luke, Brian Rainey, Nathan Fort and the rest of the folks behind it for bringing such a powerful possibility to life.

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Solutions Stars Video Conference Helps Small Businesses, Entrepreneurs

October 23, 2008

Next Wednesday, I’ll participate in a video conference from Network Solutions called the Solution Stars Video Conference. From 1 p.m. ET until about 3:30 p.m. ET, users can log in and watch videos and live discussions featuring 32 people Network Solutions calls, “the world’s leading business and marketing experts.”
They forgot the tagline … “and Jason [...]

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Advice For Social Media Consultants: Escape The Echo Chamber

September 29, 2008

As much fun as I had at Blog World & New Media Expo last weekend, I came away thinking I was talking to the wrong audience. Not that the people who took the time to attend the panels on which I spoke didn’t energize me, or that I didn’t serve as a valid speaker for [...]

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The Future of Social Media: Hope Or Hype?

August 29, 2008

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A recent conversation has me thinking about the future of social media as an industry and a business application. It’s those types of random interactions that plant the seeds for blog posts. I mull over the topic for a few days, do some research or reading, chew on it a bit more, [...]

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Get Your Masters of Business Online In Indianapolis

August 28, 2008

With so much to consume in the world of social media, online marketing and the general web world you need filters. Jim Brown of EverEffect, along with some other smart people in Indianapolis, have put together a one day boot camp-type conference that promises to bring several different disciplines within the world of online marketing [...]

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Is It Time To Rethink Email Marketing?

August 1, 2008

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According to the Email Marketing Metrics Report from MailerMailer published early this year, the open rate for email marketing pieces stood at 13.98 percent in the second half of 2007. That number was down from 16.11 percent in the first half of the year and 17.20 percent in the last half of 2006.
MailerMailer’s [...]

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Social Media Is The Responsibility Of Public Relations

July 18, 2008

A question I’m asked with increasing frequency at various meetings, conferences and gatherings is, “Where exactly should social media fall in the organizational structure?” It’s not an easy question to answer as different organizations have different strengths, weaknesses and established silos of discipline. The answer becomes even harder when my own honest answer is somewhat [...]

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Approaching 10 Years After Cluetrain, Most Still Don’t Get It

April 30, 2008

Is it really the 10th anniversary of The Cluetrain Manifesto? Actually, it isn’t. The book was written in 1999 by Rick Levine, Christopher Locke, Doc Searls and David Weinberger. It was published in 2000. I suppose then that John Cass’s meme inspired by the upcoming 10th anniversary of the book is meant to borrow the [...]

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Twitter Me This … A Guest Post

February 19, 2008

 

I’m guest posting today on BuzzNetworker.com about the business applications of Twitter. While I’m certain there are many more applications that those I cover, please jump over and chime in with your thoughts.
And thanks to Kevin Palmer for extending the invitation to guest post. It’s an honor.
[tags]Twitter, business, social media, Twitter business applications, microblogging, journalism, [...]

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