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Business

Facebook Doesn’t Suck, Your Strategy And Attitude Does

by · April 16, 2014

Fellow marketers, quit crying about your organic reach suffering from Facebook’s ever-evolving (and predicted) shift to the pay-for-play sandbox. We all know Facebook is a public company with a fiduciary responsibility to earn profits. Boo hoo! We also know advertising costs are rising while organic results are falling.

We saw this day coming. But the fact is, advertising by promoting a post from your brand’s page remains reasonably priced. It’s very targeted, and it’s easy to set up. Don’t believe me? Spend $47 anywhere else to advertise and tell me if, for 65 cents a click, you reach nearly 15,000 targeted people as I did this past week for one of my clients. That’s an absurd return – OK, not absurd– but it’s pretty damn good for less than $50.

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5 Ways to Increase Your Brand’s Exposure on Social Media

by · February 28, 2014

Because of social media, you have more options for your marketing budget than ever before. This is a double-edged sword, however; while this plethora of choices gives you more opportunities to connect with your existing clients and draw in new business, it can also be difficult to prioritize your time and money.

However, no matter what strategy you ultimately choose, there are five things that should definitely be in the conversation.

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6 Best Ways to Reach Out for New Business

by · December 5, 2013

As with any business, it’s important to retain clients. You can only rely on those clients for so long, though. With so many businesses out there, it’s difficult to grab your new clients’ attention. Fortunately, thanks to the Internet, there are a variety of ways to reach new clients. From Internet postings to aggressive social contact, here are a few of the best ways to reach out to future loyal clients.

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5 Steps to Determine the Perfect Social Media Strategy

by · September 18, 2013

For small and medium-sized businesses, the prospect of developing a comprehensive social media strategy is overwhelming. Which networks should you use? How do you keep up with conversations and engage your audience across half a dozen platforms? How often should you post updates? By following a few simple steps and creating a strategic plan, a perfect social media strategy is well within your reach.

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Only 2 Things Matter in Social Media Marketing for Business

by · August 21, 2013

Social media can be confusing; it’s full of acronyms and strange symbols and it moves at a high speed. If social media isn’t your core business it can be tempting to put your faith in a practitioner with thousands of personal Facebook friends, Instagram and Twitter followers, who promises to somehow make it easy. However, advice from many consultants and social media “gurus” like myself has to be taken with grain of salt. There is no default rule of social media marketing and sometimes we have personal interests at play. Positioning social to be much more complex and scary than it actually is benefits us gurus/consultants. After all, how would you survive the online world without us?

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The Biggest Missed Opportunity in Social Media

by · August 16, 2013

When’s the last time someone from your IT department participated in a Twitter chat on industry developments while at work? Or has anyone from your accounts payable team liked your brand’s Facebook page? Or when was the last time someone from your sales team answered a question on Quora?

Unfortunately, none of these scenarios are happening very often at most organizations. And it represents a huge missed opportunity in social media.

Understanding the problem

Businesses everywhere are making the same social media mistake: they are failing to leverage their employee base to amplify their social media efforts.

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Native App or Browser, you ask? Oh, we answer.

by · August 15, 2013

With more and more people interacting with the world and brands using their device, many advertisers have been trying to find their way onto the phone. I have been asked countless times by countless brands, both large and small, “Should we have an app?”

Seems like a simple question but to many it is not. So many brands want to be on that phone in a coveted square, preferably on the first screen. Lofty goals but what I always advocate clients to look at: What is the function or value of your “app”. Sometimes it is hard for brands to think about the end user’s goals and try to find ways that the brand’s goals can align with the consumer’s goals. And when a brand comes from a place where both parties’ objectives can be met, they create engagement for their brand with the consumer. Which always begs the question: what does your customer want?

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The Birth of the Social Sales Force

by · August 7, 2013

Can you remember the last time you were cold called by a company? I can. I remember that familiar  embarrassed, awkward feeling wash over me as a complete stranger proceeded to subject me to a series of ill structured, and ill-concealed, sales questions in an attempt to ‘open me up’. Needless to say, it didn’t work.

The hard sell is dead. That’s subject to opinion, of course, in this instance however; it’s not just my opinion. It’s an opinion being touted by innovators, sales people, corporates and small businesses alike. In this article I’m going to be prodding an angry bear with a stick. I’m challenging the opinion still held by thousands of sales teams and companies across the world that cold calling and telesales is still king, and I’m bringing friends to the party.

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