Business

9 Ways Your Business Needs To Change To Become Social

by Ilana Rabinowitz · August 16, 2011

Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for business it’s clearly been a more challenging shift. Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it.

The challenge is that most businesses are stuck in traditional thinking and marketing that doesn’t translate well to a social atmosphere, on- or off-line. While many people are advocating the evolution of businesses to becoming, “social businesses,” few people are outlining specific changes that will help them.

43 comments

Join Me In Atlanta For The Social Media Integration Conference

by Jason Falls · July 20, 2011

It’s one thing to concoct a great social media campaign, using all the most effective tactics and best practices. It’s another to be able to integrate those strategies and tools into your existing business structure. Social media integration and execution is what drives results, so it’s important to have a solid understanding of the implementation of your social media plan.

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When You Are Not Their Boss

by Eric Brown · July 6, 2011

I am starting to rethink about our whole social media strategy approach for small businesses. Not so much with our own companies, but for our clients. It has taken me an inordinate amount of time to discover the constraints of “not being their boss,” something consultants and agencies a like are challenged with constantly.

I have spent most of my marketing life on the other side, as the buyer of marketing and branding services. In an odd chain of events over the last several years, that has shifted to the consultant and marketing studio side. I have wrongly made the assumption that when we sold the marketing ideas and strategy to the boss’s boss, the gal or guy at the top of the pyramid and the person paying the bill, all was well. Not really, that is just the tip of the iceberg.

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Should We Be Un-Integrating Our Marketing?

by Eric Brown · June 14, 2011

Ever notice that there are always two camps: One that wants to split things down the center and be all things to all people, and the other that is radically on one side or the other sucking down the Kool-Aid with a giant straw?

As of late I have found myself trying to be closer to the center, saying such things as you need an integrated marketing approach. I think that is a mistake. I should be asking, “What marketing venue or platform are you going to stop doing, before you start doing social media marketing?: The best way is NOT an integrated marketing approach. Businesses simply cannot add more things. More marketing equates to spending more money. A more appropriate question would be, “What are we going to stop doing in order to allow room for worn out ways to pass and new ways to emerge?”

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Inspiring The World With $10 And A Laptop

by Jason Falls · May 30, 2011

Greg Hartle is an amazing guy. He had it all, lost it all, almost died, got healthy, gained it all back and then decided to do something strange to most of us: Gave it all up. He’s currently touring the country, starting with nothing but $10 and his laptop, eschewing previous networks and financial resources, depending upon his own ingenuity, creativity and the generosity of others, to show that it doesn’t take having friends or money to create something amazing.

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Thank You, Social Media!

by Angela Maiers · May 27, 2011

Life is astonishing. Be grateful for every tiny aspect of it!

Social technologies and Web 2.0 applications change us more than we realize. Internet access, connectivity, and social media have changed the landscape of nearly everything we do. In the blink of an eye, connections are formed, possibilities become realities, and new relationships are formed.

It’s become almost common that something created or discovered at breakfast over a scan of a tweetstream can become a “can’t live without” tool by dinnertime.

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Don’t Miss Explore & Engage In Denver June 14

by Jason Falls · May 19, 2011

Back in January, Brian Solis and I joined forces with Social:IRL in Wichita, Kansas, to bring attendees a jam-packed day of social media learning with some interesting talks, discussions and workshop-type content. The event was called Explore and Engage. Thanks to Social:IRL organizer Ben Smith, we’re at it again on June 14, but this time in Denver, Colorado.

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Social Media Measurement: What You Are Doing Wrong

by Nichole Kelly · May 13, 2011

Are you measuring social media in isolation from your other marketing activities? Are you overwhelmed trying to understand how social media metrics compare to other marketing metrics? Do you want to have a holistic dashboard for all of your online activities? Today we will focus on how to leverage standard metrics from other digital marketing channels so you can finally have baseline metrics that mean something.

26 comments

Skip The Fluff Puff Marketing And Fix What’s Broken

by Eric Brown · April 12, 2011

I have thought for some time that the impending social media bubble will at some point burst. I am a true believer that digital marketing done right will drive sales, however folks can get sidetracked pretty fast. That, coupled with many marketers delusional perception of success, and things can get pretty murky.

One must have a keen understanding of why the business is marketing in the first place, to sell more stuff. That’s it. Most of the other yap you are doing is fluff puff marketing and both it and you could go away and no one would notice … except the person who’s job it is to do the tasks that might get eliminated.

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