Posts tagged as:

buzz monitoring

Jason Falls

Jason Falls

The social media monitoring space keeps getting more and more crowded as early startup success stories like Radian6 and K.D. Paine and Partners have been joined by both newcomer startups and established PR-related companies who have broadened their offerings. The latest to throw its hat into the ring is PRNewswire with its Social Media Metrics tool set. Like the other monitoring services, the product promises to allow you to listen to conversations about your organization, target the most influential social media sources for outreach, engage and analyze the buzz and ultimately report it all in a neat package for the executives.

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Exploring Social Media Measurement: Cymfony

March 3, 2008

This week’s look at Social Media measurement focuses on Cymfony, one of two firms singled out by Forrester Research as best in class for monitoring online buzz about your brand. There are a handful of very good services on the higher end (both cost and deliverables) of the measurement spectrum, but finding a differentiating factor [...]

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Exploring Social Media Measurement: Collective Intellect

February 25, 2008

This entry in our ongoing exploration of social media measurement firms focuses on Collective Intellect of Boulder, Colo. The firm, which began by providing monitoring and intelligence to financial firms, has evolved into a player in the marketplace of social media intelligence gathering. Using a combination of self-serve dashboard facilitation and human analysis and insight [...]

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