buzz monitoring

Jason Falls

The social media monitoring space keeps getting more and more crowded as early startup success stories like Radian6 and K.D. Paine and Partners have been joined by both newcomer startups and established PR-related companies who have broadened their offerings. The latest to throw its hat into the ring is PRNewswire with its Social Media Metrics tool set. Like the other monitoring services, the product promises to allow you to listen to conversations about your organization, target the most influential social media sources for outreach, engage and analyze the buzz and ultimately report it all in a neat package for the executives.

{ 55 comments }